Everything You Need To Know About Vitamin C Serums

It may not be able to tell you verbally, but your skin will really thank you if you add a Vitamin C serum to your daily skincare regimen. Lauded for its brightening and anti-ageing benefits, Vitamin C has skinthusiasts adding to cart products containing this powerful antioxidant. It’s used to treat hyperpigmentation and acne, among other common skin conditions. Here's everything you need to know about Vitamin C for the skin and why you should try it as soon as possible. Why is Vitamin C so popul

Review: Will Yours Personalised Skincare Match Our Skin?

With the Dew Date Moisturiser (USD20, 30ml), I really hoped it would help control the amount of shine my skin produces. I wanted a lightweight moisturiser that my skin can absorb quickly. Luckily, I got exactly what I wanted with the Dew Date Moisturiser. Formulated with squalane and vitamin E, its white cream melts into the skin within minutes of application. I noticed that my skin was dewy, not greasy, as the day progressed. It made my skin feel soft and supple which I really liked, especially

Here’s When You Should Use The Different Types Of Face Masks

There are so many different types of facial masks available on the market that sometimes, you just don’t know which one to pick. Often, we’d find ourselves gravitating towards the safety of sheet or clay masks because, hey, they're what we know best. But before you shy away from other types of masks, we asked Singapore Ministry of Health-accredited dermatologist Dr. Angeline Yong for how and when to use the different options for maximum effects. But first, check the ingredients Choose face masks

SHISEIDO Synchro Skin: Staying Perfectly In Sync With Your Skin

We’ve all gone through makeup days where the foundation starts caking up as the hours go by. You’ll whip out a beauty sponge and try your best to fix it, but what a hassle it is to be constantly checking and retouching problem areas because the foundation is just sitting on top of your skin. Vincent Oquendo, SHISEIDO's North America Color Artist, uses products from their new Synchro Skin collection on a model in the Singapore launch.

Skincare ASMR Is The Oddly Satisfying Beauty Trend Of 2020

Blobs of thick gloop plopped on clean skin and the squishy sound made by massaging viscous liquids. Sometimes there is a whispered commentary, others opt to not talk at all. It all depends on the listener’s preference which kind of ASMR, short for Autonomous Sensory Meridian Response, they’ll listen to. But more than providing relaxation, in the beauty industry, this ultimate sensory experience has also become a vehicle for driving sales. The term ASMR was coined by Jennifer Allen back in 2010.

‘Newtro’: The Lifestyle Trend That’s Sweeping Across Korea

Ever wanted to wear smokey eye makeup during the day just because? You’re in luck: the Newtro trend will make it possible to do just that. is a distinct youth culture trend hailing from Korea. It encompasses their music, fashion, and beauty while having also spread to food and home living. The word comes from the combination of words ‘new’ and ‘retro’, as the style takes heavy inspiration from the ‘80s to the early ‘00s while adding a modern twist to by-gone trends. Right now, the world is in lo

Why Japanese Makeup Brushes Are Among The Best In The World

Japan has gained the reputation of being the brush capital of the world, but within the country, it is specifically the town of Kumano in Hiroshima that is known as the brush capital of Japan. The town has a long history of being a producer of calligraphy brushes, dating all the way back to the 18th century. This expertise lent itself to the craftmanship behind most Japanese makeup brushes. In fact, brands like Shiseido and Shu Uemura trust artisans in Kumano to make world-class makeup brushes.

How Vloggers Influence The Way You Buy Beauty Products

Beauty content creators have a mutually beneficial relationship with their viewers. They review according to the needs and requests of the viewers, and in turn, viewers support the content they make. Inclusivity became more visible in the beauty industry when beauty content creators, most of whom were people of colour, demanded that companies' expand their shade range. Too Faced Cosmetics tapped beauty guru Jackie Aina to help expand their bestselling Born This Way Foundation range. Another beau

Nudestix’s Jenny Frankel On Working BTS Of Beauty

Ever wondered who the people behind your favourite beauty products are? Take the MAC Lipglass for instance. Well, Jenny Frankel has the answer — she invented it. Aside from that, she's had 20 years of experience developing products for various brands including CoverFX as a chemical engineer. Now, as the founder and president of the beloved, easy-to-use and cruelty-free brand Nudestix, she has a first-hand view of the entire process — from brainstorming to marketing, you name it, she has her hand